We Find Most of our Clients Can Remember 2 Words

OK, Sega, this is it. I've been patient with you as a company, given that the Sega Genesis was my first video game system, but goddammit enough is enough. I cannot stand idly by while you continue to mouth-fuck your beloved intellectual properties to death.

So last week my roommate calls me over to check out the new sonic game's gameplay footage. Suffice to say, I was trepidatious. Remember Sonic 3D? The Sonic Adventure Series? Mario and Sonic at the Olympic Games? Sega has done absolutely nothing to retain the trust of the gaming community at large, is what I'm driving at here. However, this new trailer had me about ready to drink that blue and prickly kool-aid. Minimal 3D elements, linear game play involving collecting rings and running fast, the game doesn't appear to be on rails, just some good looking 2D gameplay in some pretty nice looking 3D environments. Somebody hand me a chalice, I'm ready to drink.

Well, WAS ready to drink. I paused today to go on joystiq because I was at work and had nothing better to do. There I saw this coupled with this (sorry to be pulling a Tycho here and linking to 50 different things rather than summarize. I'm lazy. Fuck you.) Take this Kool-aid from my presence, for it pleases me not. "Reinventing sonic's gameplay" with "unusual situations"? All while "staying true to what made him an industry icon"? Fuck you! You don't get to claim you're reinventing him AND keeping him the same. And have you brain dead fucks at Sega learned nothing? What happened every time you tried to "reinvent sonic"?

Sega Developer 1: "guuuuuuh, let's turn sonic into a pinball game, then continue hitting ourselves in the heads with rocks"

Sega Developer 2: "better idea! let's give him a voice that 5 year olds would find lame, add some characters no one likes or cares about, THEN hit ourselves in the heads with rocks!

Sega Developer 3: "Gahhh! I just choked on my own tongue!"

Getting the basic gist here? So Sega, to quote the only funny madTV sketch in existence: "I will offer you a piece of advice. 2 words. Stop it. Just...just stop it." No good has ever come of "reinventing" sonic. Anyone remember the Dreamcast? No? oh right, at least in the US, there were like 4 games available before it tanked! That was when Sega turned themselves into the $50 hooker beneath the underpass, offering to license their beloved properties to the highest bidder, churning out shitfest after shitfest. Ever wonder why Sonic the Hedgehog 1, 2, 3, and Sonic And Knuckles did so well? Sega had the common sense not to FUCK AROUND with a working formula.

So fuck you, Sega. Fuck you for getting my hopes up, fuck you for sending them spiraling back to the ground, and fuck you for shilling out all of your integrity and turning sonic into a fucking werewolf. You stupid fucks.